Ranking higher in search engine is a key to grow your online presence. Most of the people these days use mobile phones for search. Google Search has changed a lot over the years, it has become more localized to display relevant search results. For instance, if you are searching for a café nearby your location, Google will show you the most relevant results based on your location. One of the simplest ways to get rank in local search is to setup Google My Business Profile.
How to setup or Claim Google My Business Profile?
If your business details are already listed on Google maps, you can simply click on the “Own this business?” to claim your profile. Google will ask to verify your ownership either by asking legal documents, Images or video proof, phone, or video verification. Once the verification process is complete you can add or remove information and keep your listing up to date.
Maintain your Google My Business Profile to rank higher in Local Search
To get high rank in local search, it is of great importance to keep your business profile up to date with accurate and engaging information.
Enter Complete Information
Keeping your business profile relevant and engaging is extremely important to show on the relevant searches in local search. Make sure to enter as much information as you can such as:
- Physical address
- Contact details
- Business Category
- Attributes if any
- Location information
- Opening hours
Location Verification
To build trust and authority, get your location verified. With verified location, your business will rank higher in various local searches such as Google Products and maps. Need help with Google My business profile verification?
Respond and Manage Your Customer Reviews
Customer reviews are important for any business; it builds trust among your customers. Positive feedback from customers help you improve your search visibility. It encourages people to engage with your business or visit your store. It is highly recommended to respond to your customer reviews.
Update Photos
Add high quality photos related to your business. Photo help people understand the type of services or products you are selling. It builds trust among people as the saying goes seen is believing.
Add Product or Services Information
If you are selling products, you can efficiently use the product option available in Google My Business. Upload your products with complete information and photos as it increases your possibilities to pop-up in search results for the relevant searches. And If you are in services industry, update your offerings in services section with complete information.
Relevance and Prominence
Google Search algorithm greatly focuses on the relevance and prominence of your business. Keeping your Google My business profile up to date with relevant information will help Google understand your product or services better and mostly like rank higher for the relevant searches related to business.
Prominence is another key factor to get rank higher in local search. Google determines the prominence of your business based on the information available on the web such as links, articles, news, blogs and more. It is important to implement SEO best practices to gain visibility in Search Engine.
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