Search Engine Marketing (SEM)
Search Engine Marketing; also referred to as SEM is one of the most effective internet marketing channels. If you have a business or ecommerce website, you must be looking forward to generating leads and later converting them into customers. That’s why businesses these days opt for search engine marketing, it’s the most commonly adopted inorganic marketing technique as one has to pay for web traffic.
SEM is all about getting paid traffic from search engines, in search engine marketing, companies pay search engines to display their ads. In order to display ads in search engines there are two core methodologies: Cost per Impression (CPI) and Pay per Click (PPC) and more. Most search engines provide SEM on the basis of Pay per Click (PPC). A company who subscribes for a SEM campaign has to pay on the basis of per clicks, for instance the ad might be displayed several times in search engines but the company has to pay only when the user clicks the ad and visits the connect page. Currently, the most commonly used search engine marketing platforms are:
- Google Ads
- Microsoft adCenter
- Yahoo Search Ads
Xact Digital Agency is providing effective and useful Search Engine Marketing Services. We have experienced marketing professionals who have profound knowledge about search engines behavior and they are managing various search engine marketing campaigns quite effectively. If you are willing to invest in websites in order to get high quality leads, SEM is one of the best ways to do it.